Why do foreign brand high-speed aircraft not adapt to the Chinese market

After years of rapid development from imitation to absorption and then to innovation, China's high-speed machinery has made considerable progress and gradually embarked on the path of striving forward, with its market share also expanding accordingly.

With the strong rise of domestic high-speed machinery brands, we have surpassed foreign brands and risen to the top of the world. Whether it is the product quality or the price, channels and services, everything is steadily improving, and the market share is soaring day by day.

With the continuous development of domestic brands, the gap between us and foreign brands has gradually narrowed, and the absolute technological advantages of foreign brands in the past have also slightly weakened. Therefore, in the face of domestic brands known for their "high cost performance", the loyal users of foreign brands are gradually disappearing, and their market share in China is also shrinking accordingly.

Faced with the current situation where one side is rising and the other is falling, we can't help but raise the question: What exactly is the reason for the current situation of foreign brands?

In fact, for foreign brands, even though they have rich business experience globally, there are still some problems to be solved. In the past, foreign brands dominated the domestic market with their leading technological advantages. However, as the strength of domestic brands has improved, they can now compete with them, and a series of problems they faced before have gradually come to light.

Moreover, some foreign brands still maintain their original "arrogant" attitude and fail to keep up with the rapidly developing market trend. The existing problems have not been solved in a timely manner either. As a result, some foreign enterprises have no choice but to start seeking new strategic adjustments.

In the face of the current market environment, how can foreign brands in China alleviate the current situation?

For a long time, compared with the complete service systems of domestic brands, the service speed and maintenance quality of foreign brands are still lacking. The after-sales maintenance system is not complete, which is a key point that users hope to improve.

Therefore, the first step for foreign brands to achieve large-scale development in China is to improve their "service system" in the country. Appropriately optimize the past business model and continuously improve the service system. "Localization" development is the key. Whether from the perspective of the product or the business direction of the enterprise, "adapting measures to local conditions" is actually the key strategy.

Take JLG as an example. The reason why it has been deeply rooted in the Chinese market for more than two decades is not only due to its strong technical level and high-quality products, but also closely related to its successful "localization" operation. Respond promptly to market changes, fully achieve localized operation at the production and operation level, continuously pay attention to customers, understand the market, and provide products that meet user demands to offer value to customers. Not only that, JLG's agency model is also slightly superior to that of other foreign brands, which helps its localization development reach a higher level.

Market demand will not remain unchanged. The past pattern has been reshaped, not only in the complete machine industry but also in the parts industry. Although foreign brands still have irreplaceable advantages in technology and products, at present, if foreign brands want to establish a foothold in China, localization development must be put on the agenda. In addition, the localization development of foreign brands has always been inseparable from distributors. How to properly handle the relationship between the two is also one of the important foundations for stable development in the future.